Mansour Mansour Sheikholeslami-Kondulos; Alimohammad Mazidi-sharfabadi; SeyedAlireza Afshani
Abstract
Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research ...
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Today, in order to prevent customers from turning to other banks, bank managers should, more than ever, seek to understand the needs and desires of customers in order to be able to identify their needs and meet them. Take steps and establish long-term relations with them. Therefore, the current research was carried out with the aim of knowing the important components in retaining the top customers of Sina Bank and in the framework of the qualitative approach and the Grounded theory strategy. Also, data was collected through 31 semi-structured interviews in Tehran. The results were presented in four main categories (customer-oriented strategy, new ideas and services, comprehensive and effective customer-oriented communication and customer knowledge management) and the core category (customer relationship management). The findings of the research showed that customer relationship management integrates processes and all business activities around the customer in order to create and maintain long-term and profitable relationships with customers. Also, customer relationship management is considered as a necessity in Sina Bank, and the effective use and implementation of this technology can increase customer satisfaction, loyalty and attraction, and as a result, investment and improvement of the bank's performance.
Saeid faramarziani; laya nourani
Abstract
he purpose of the current research is to investigate the news of Iran International satellite television network about the events of October 1401 with the method of critical analysis of Farklaf's discourse.The statistical population of the research is all the news related to these incidents in October ...
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he purpose of the current research is to investigate the news of Iran International satellite television network about the events of October 1401 with the method of critical analysis of Farklaf's discourse.The statistical population of the research is all the news related to these incidents in October 1401, which this TV channel broadcasted between September 26 and November 4, 1401. Norman Fairclough was analyzed on the three levels of "description", "interpretation" and "explanation". television channel was based on the representation and conceptualization of the recent unrest in Iran, which is considered as a revolutionary movement, which is looking for a network. From the new identity movements, a network where feminism, generation gap, changes to secularize the system, ethnic distinctions and trade identity are seen together, and the "non-citizens" with the civic self-awareness of the new coalition and a great generational, cultural, trade and They have formed a belief in Iranian society, they shout their demands on the street and will continue until the system changes. Therefore, the desire to overthrow, the induction of totalitarianism of the Iranian political system, the minority view of ethnic groups and the objectification of women are among the dominant discourses of this television channel.
taha mahdi ghadiri; seyed abdorasool alamolhoda
Abstract
Emerging social media such as Instagram, which are based on visual communication and narration of daily life, have found a lot of connection with the lifestyle of users. A central component of Instagram is the focus on drama, which can expand the drama lifestyle. The main issue of this article is the ...
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Emerging social media such as Instagram, which are based on visual communication and narration of daily life, have found a lot of connection with the lifestyle of users. A central component of Instagram is the focus on drama, which can expand the drama lifestyle. The main issue of this article is the representation of conflicts and challenges in the lifestyle of veiled women on Instagram under the title Hijab Style.For this purpose, we used the semiotic method to analyze the overt and hidden messages of the posts of the veiled faces, and finally, by analyzing the theme, we found the axes of their lifestyle representation. 15 cases were selected with the purposeful and theoretical sampling method. The findings show that active hijab women on Instagram are experiencing a significant change in their lifestyle, which can be traced under ten major components: hijab and covering, chastity in behavior, privacy. Dominance of feminist thoughts, fame and celebrity, welfare and aristocracy, highlighting western lifestyle, dance and music, everyday life and entertainment, fantasy and hypocritical religiosity.
Hamid Abdollahyan; Amirali Tafreshi; Mehri Bahar
Abstract
The research objective is to know the political geography of cyber forces in Persian Twitter and measure their influence in the discussion network during the Corona virus. The question of the research is: Is the fake news published by cyber forces effective during the Corona period and has it been highlighted ...
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The research objective is to know the political geography of cyber forces in Persian Twitter and measure their influence in the discussion network during the Corona virus. The question of the research is: Is the fake news published by cyber forces effective during the Corona period and has it been highlighted on Persian Twitter? In this regard, more than four million tweets have been extracted and analyzed and interpreted. By identifying cyber forces in 11 clusters and analyzing their network, the prominent presence and influence of cyber and fake forces in the clusters: monarchists, fundamentalists, the MKO, Irfan-Halkha, the cluster of supporters of Imam Mahdi, and the cluster of the oppositions were determined. The results show that with the presence of 80% of cyber forces, it is generally identified as fake and the other cluster is in a critical situation with the presence of more than 40% of these forces. In sum, according to the findings of this research and according to the network centrality indicators, cyber and fake forces have penetrated to the depth and core of each cluster in almost all clusters, and we are facing a public domain infected with fake cyber forces in Persian Twitter.
vida hamraz; maryam vatankhavah
Abstract
Gamification is considered a powerful tool for learning, developing skills, increasing user engagement, changing behavior, and building culture. Gamification is a broad concept that is constantly evolving to meet the ever-increasing demands of modern man. But it can be used in many different ways.Considering ...
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Gamification is considered a powerful tool for learning, developing skills, increasing user engagement, changing behavior, and building culture. Gamification is a broad concept that is constantly evolving to meet the ever-increasing demands of modern man. But it can be used in many different ways.Considering the important role of media in education and learning, the main problem of this research is how gamification can be used in media. The purpose of this research is to identify the capacity of gamification in the production of educational programs in audio media for children. This research has been done with qualitative method and by analyzing the themes of interviews of 9 experts in the field of child psychology, digital gamification and radio producers (as the most inclusive listening media). The results of the semi-structured interview with these experts were analyzed in the form of four main themes of "radio and children", "gamification and children's education", "gamification in the media" and "gamification of the educational program on the radio".The findings of this research showed that the effectiveness of teaching and learning through radio can be understood by referring to the theory of cognitive learning in psychology. Cognitive theorists emphasize perception, thinking, memory,
Mohammad Javad Kianpour; Seyed Mohammad Ali Shariati; Bahram Montazeri
Abstract
Technological advancements in the last few decades in different ways such as globalization; network society; information era; And it is remembered like these, it has had enormous and undeniable effects on human societies. One of the side products of these technological developments is the mobile phone ...
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Technological advancements in the last few decades in different ways such as globalization; network society; information era; And it is remembered like these, it has had enormous and undeniable effects on human societies. One of the side products of these technological developments is the mobile phone revolution and the emergence of virtual space, which has intensified and intertwined human relationships. In this regard, the main question of this article is what are the challenges of cyber space for citizenship patterns and national security. The research hypothesis is that one of the results of the process of globalization is the digitalization of lifestyles, which spreads through unconscious/conscious mass communication networks and has an impact on national identities; An effect that can jeopardize national security. The findings of the research have shown that the virtual space based on the fluid ontology of the new globalized world that promotes a kind of digital lifestyle creates a constructed identity that is fragmented and because of this fragmentation conflicts with the coherent national identity in the official discourse that threatens national security. From the social dimension, it challenges. The approach of descriptive-analytical research and the method of data collection was documentary and library.
